Marketing Research: An Applied Orientation

Type

Book

Authors

Naresh K. Malhotra

ISBN 10

0131257331

ISBN 13

9780131257337

Tags

Management & Leadership, Research, Marketing

Description

Marketing Research: An Applied Orientation presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of marketing research users, the Second Edition reflects current trends in international marketing, ethics, and the integration of microcomputers and mainframes. It strives to build on the enormous success of the first edition by being even more current, contemporary, illustrative and user-friendly. - from Amzon

Number of Copies