Marketing Management: Analysis, Planning, Implementation, and Control (The Prentice-Hall Series in Marketing)
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Type
Book
Authors
ISBN 10
0137228511
ISBN 13
9780137228515
Category
Mārketings
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Publication Year
1994
Publisher
Pages
801
Description
Best-seller world-wide, the eighth edition of this classic text highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market- focused, and customer-driven action. Kotler underscores the importance of computers, telecommunications, and other new technologies in improving marketing planning, and performance. - from Amzon
Number of Copies
1
Library | Accession No | Call No | Copy No | Edition | Location | Availability |
---|---|---|---|---|---|---|
Main | 417 | 1 | Mārketings | Yes |